Hello, I am David.

I drive the design vision and execution in cross-functional teams that build products serving millions of people.

Currently working as Lead Product Designer.


I have a couple of interesting case studies

I was featured in


I write about UX design and psychology

Social proof in UX: An ancestral habit demoted to dark pattern

UX Collective   10 min read

Design your career the way you design products

UXfolio   9 min read

Gamification: A guide for designers to a misunderstood concept

UX Collective   9 min read   Top 10 articles of the year ⭐

Scarcity in UX: The psychological bias that became the norm

UX Collective   7 min read   Top 10 articles of the year ⭐

Design perfect UX tasks: The Endowed Progress effect

Medium   10 min read

A UX Designer’s guide to improving speed of use

UXPin   9 min read

Using the priming effect to improve UX

Medium   7 min read

Say hi and let’s connect.